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Online mattress companies defy age of online shopping by opening brick-and-mortar stores in Denver and across country

Rolled tightly and made of foam blends rather than traditional wire springs, these mattresses slide out of the box and in a few hours expand to full size. And now, building on their success, some online-only mattress retailers are trending the other way and setting up shop in brick-and-mortar stores, some in Denver. And, as you’d expect, doing it with the same nontraditional approach they started with in the online world. Take online retailer Amerisleep, which is opening its first Denver area store at the Park Meadows mall in Lone Tree on Saturday, June 23. There, customers can enter “Dream Suites” where they can nap in private for as long as they want while trying out one of five mattress models. “One of the most frequent questions I get (from customers) is, ‘Is there a store I can go and try out one of your mattresses?’ ” said Joey Holt, co-founder of Amerisleep, which also has stores in Austin, Texas, and Arizona’s major cities. People spend about a third of their life sleeping, so testing a mattress before purchase is paramount to many customers. “Eighty percent of mattresses are still sold in stores,” Holt said. “Stores allow people to have those in-person conversations and create relationships that you can’t create online.” Denver offers Amerisleep and other online mattress companies a large customer base as one of the nation’s second most rested states. “Denver aligns with our three pillars: sleep, exercise, and nutrition.

For the original version including any supplementary images or video, visit https://www.denverpost.com/2018/07/02/online-mattress-companies-open-denver-stores/

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